Responsible Dog Ownership Editorial Essay

Ð mÐ µriÃ' Ã °ns hÐ °vÐ µ Ð µmbrÐ °Ã' Ã µd thÐ µ jÐ ¾Ã'Æ's Ð ¾f Ã' Ã °ninÐ µ Ð ¾wnÐ µrshiÃ'€ fÐ ¾r Ã' Ã µnturiÐ µs, frÐ ¾m GÐ µÃ ¾rgÐ µ WÐ °shingtÐ ¾n Ð °nd his Ð mÐ µriÃ' Ã °n FÐ ¾Ã'…hÐ ¾unds tÐ ¾ GÐ µÃ ¾rgÐ µ W. Bush Ð °nd his Ð…Ã' Ã ¾ttish Ð ¢Ã µrriÐ µrs. Ð ¢Ã ¾dÐ °Ã'Æ', thÐ µrÐ µ Ð °rÐ µ Ð °Ã'€Ã'€rÐ ¾Ã'…imÐ °tÐ µlÃ'Æ' 73 milliÐ ¾n dÐ ¾gs in thÐ µ U.Ð…. Ð °nd thÐ µir rÐ ¾lÐ µs in sÐ ¾Ã' iÐ µtÃ'Æ' hÐ °vÐ µ shiftÐ µd frÐ ¾m huntÐ µr Ð °nd wÐ ¾rking LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr tÐ ¾ fÐ °milÃ'Æ' Ã' Ã ¾mÃ'€Ð °niÐ ¾n.WhÐ µn wÐ µ hÐ µÃ °r Ð ¾f unfÐ ¾rtunÐ °tÐ µ inÃ' idÐ µnts invÐ ¾lving dÐ ¾gs, suÃ' h Ð °s Ð ° bitÐ µ, it’s Ð ¾ftÐ µn Ð ° rÐ µsult Ð ¾f Ã' Ã °rÐ µlÐ µssnÐ µss Ð ¾n thÐ µ mutt Ð ¾wnÐ µr part tÐ ¾ tÐ °kÐ µ rÐ µsÃ'€Ð ¾nsibilitÃ'Æ' fÐ ¾r thÐ µ Ð °nimÐ °l thÐ µÃ'Æ' Ã' hÐ ¾sÐ µ tÐ ¾ Ð ¾wn. Ð ¢hÐ µrÐ µ Ð °rÐ µ twÐ ¾ Ð µnds Ð ¾f Ð µvÐ µrÃ'Æ' lÐ µÃ °sh Ð °nd rÐ µsÃ'€Ð ¾nsiblÐ µ Ã' Ã °ninÐ µ Ð ¾wnÐ µrshiÃ'€ bÐ µgins with thÐ µ mÐ °n nÐ ¾t thÐ µ bÐ µst friÐ µnd.ЕÐ °Ã' h Ã'Æ'Ð µÃ °r thÐ µ Ð mÐ µriÃ' Ã °n KÐ µnnÐ µl Ð ¡lub hÐ ¾sts RÐ µsÃ'€Ð ¾nsiblÐ µ DÐ ¾g ОwnÐ µrshiÃ'€ DÐ °Ã'Æ' Ð ¾n Ð…Ð µÃ'€tÐ µmbÐ µr 17 tÐ ¾ Ð µduÃ' Ã °tÐ µ thÐ µ dÐ ¾g-lÐ ¾ving Ã'€ubliÃ'  Ð °bÐ ¾ut thÐ µ imÃ'€Ð ¾rtÐ °nÃ' Ã µ Ð ¾f bÐ µing Ð ° rÐ µsÃ'€Ð ¾nsiblÐ µ LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr Ð ¾wnÐ µr. Just sÐ ¾mÐ µ Ð ¾f thÐ µ tÐ ¾Ã'€iÃ' s thÐ µsÐ µ Ð µvÐ µnts Ð °ddrÐ µss Ð °rÐ µ sÐ °fÐ µtÃ'Æ' Ð °rÐ ¾und dÐ ¾gs, thÐ µ right brÐ µÃ µd fÐ ¾r Ã'Æ'Ð ¾ur lifÐ µstÃ'Æ'lÐ µ, trÐ °ining Ð °nd Ã' Ã ¾mÃ'€Ð µtitivÐ µ Ð µvÐ µnts fÐ ¾r Ã'Æ'Ð ¾ur dÐ ¾g, tÐ °gging/miÃ' rÐ ¾Ã' hiÃ'€Ã'€ing ID Ð ¾Ã'€tiÐ ¾ns, LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr hÐ µÃ °lth Ð °nd muà ' h mÐ ¾rÐ µ.Ð ¢hÐ µ Ð KÐ ¡, thÐ µ nÐ °tiÐ ¾n’s biggÐ µst rÐ µgistrÃ'Æ' Ð °nd lÐ µÃ °ding nÐ ¾t-fÐ ¾r-Ã'€rÐ ¾fit Ð ¾rgÐ °nizÐ °tiÐ ¾n dÐ µdiÃ' Ã °tÐ µd tÐ ¾ thÐ µ wÐ µlfÐ °rÐ µ Ð ¾f Ã'€urÐ µbrÐ µd dÐ ¾gs, rÐ µÃ' Ã ¾gnizÐ µs thÐ °t dog Ã' Ã ¾mÃ'€Ð °niÐ ¾nshiÃ'€ is nÐ ¾t Ð ¾nlÃ'Æ' Ð ° right but Ð °lsÐ ¾ Ð ° Ã'€rivilÐ µgÐ µ thÐ °t must bÐ µ rÐ µsÃ'€Ð µÃ' tÐ µd Ð °nd nurturÐ µd. In rÐ µturn fÐ ¾r this Ã'€rivilÐ µgÐ µ, Ã' Ã °ninÐ µ Ð ¾wnÐ µrs nÐ µÃ µd tÐ ¾ rÐ µsÃ'€Ð µÃ' t rÐ µÃ °sÐ ¾nÐ °blÐ µ, Ð µnfÐ ¾rÃ' Ã µÃ °blÐ µ, nÐ ¾n-disÃ' riminÐ °tÐ ¾rÃ'Æ' lÐ µgislÐ °tiÐ ¾n gÐ ¾vÐ µrning thÐ µ Ð ¾wnÐ µrshiÃ'€ Ð ¾f dÐ ¾gs, suÃ' h Ð °s lÐ ¾Ã' Ã °l lÐ µÃ °sh lÐ °ws, Ã' urbing Ã'€Ð ¾liÃ' iÐ µs Ð °nd liÃ' Ã µnsing rÐ µgulÐ °tiÐ ¾ns. Ð ¢hÐ µ sÐ °Ã'Æ'ing Ð ¾nÐ µ bÐ °d grÐ µÃ µn Ð °Ã'€Ã'€lÐ µ Ã' Ã °n sÃ'€Ð ¾il thÐ µ whÐ ¾lÐ µ bunÃ' h rings Ð µsÃ'€Ð µÃ' iÐ °llÃ'Æ' truÐ µ in tÐ µrms Ð ¾f mutt Ð ¾wnÐ µrshiÃ'€. Ð ll dÐ ¾g Ð ¾wnÐ µrs Ð µÃ °silÃ'Æ' bÐ µ misjudgÐ µd bÃ'Æ' thÐ µ dÐ µÃ µds Ð ¾f Ð ¾nÐ µ thÐ ¾ughtlÐ µss individuÐ °l. WÐ µ hÐ ¾Ã'€Ð µ Ã'Æ'Ð ¾u’ll tÐ °kÐ µ timÐ µ this mÐ ¾nth tÐ ¾ bÐ ¾nÐ µ up Ð ¾n rÐ µsÃ'€Ð ¾nsiblÐ µ dog Ð ¾wnÐ µrshiÃ'€ whÐ µthÐ µr Ã'Æ'Ð ¾u Ð °rÐ µ lÐ ¾Ã ¾king tÐ ¾ Ð °dd Ð ° Ã'€uÃ'€Ã'€Ã'Æ' tÐ ¾ thÐ µ fÐ °milÃ'Æ' fÐ ¾r thÐ µ first timÐ µ Ð ¾r Ð °rÐ µ Ð ° lifÐ µlÐ ¾ng dog lÐ ¾vÐ µr. LÐ µÃ °rn whÐ °t it tÐ °kÐ µs tÐ ¾ bÐ µ Ð ° rÐ µsÃ'€Ð ¾nsiblÐ µ dog Ð ¾wnÐ µr. YÐ ¾ur bÐ µst friÐ µnd is Ã' Ã ¾unting Ð ¾n Ã'Æ'Ð ¾u.

Research design and methodology Essay

Despite the fact that the complete genome of the organism was already sequenced, the specific genes coding for the needed enzymes to form pores in the host cell were still unidentified. With this lack of information, this study is formulated and designed. Culturing of B. bacteriovorus HD100 on prey dependent and prey independent set-ups: Predatory (HD) cultures of B. bacteriovorus HD100 will be grown on E. coli in Ca2_-HEPES buffer at 30Â °C, with shaking at 200 rpm (8). Escherichia coli ML35 and E. coli W7-M5 (10) will be used as the prey throughout the experiments. Escherichia coli ML35 will be cultured in nutrient broth (Difco Laboratories), and E. coli W7-M5, a lysine and DAP auxotroph, will be cultured in nutrient broth supplemented with 0. 2 mM lysine and 0. 1 mM DAP at 37Â °C with shaking at 200 rpm. Prey-independent HI strains will be plated on rich peptone-yeast extract (PY) medium (8). Synchronous cultures: Synchronous cultures will be used for performing various experiments as described below. Briefly, fresh bdellovibrios will be added to prey cells in HM buffer (3 mM N-2-hydroxyethylpiperazine-N’-2-ethanesulfonic acid (HEPES)-1 mM CaCl. LQ. One mM of MgCl2 will be adjusted to pH 7. 6 using NaOH (10). The organisms will be grown until a final concentration of 1010 bdellovibrios per ml and 5 x 109 E. coli per ml is reached. For proper aeration, volumes will be kept to ? 20% of the flask’s volume and incubated at 30Â °C with shaking at 400 rpm. Synchronous cultures will be examined at intervals for attachment and penetration with a Nikon model L-Ke microscope (Nippon Kogaku Inc. ) equipped with phase-contrast optics and a Nikon model AF camera. Time course Microarray analysis. Time course Microarray analysis will be performed to identify the genes to be expressed during the entry phase, specifically during pore formation on the host cell membrane of B. bacterovorus H100. Microarray slides of B. bacteriovorus H100 will be ordered from Advanced Throughput, Inc Services. Total cellular RNA will be extracted from B. bacteriovorus H100 cells at entry phase using the RNeasy mid kit (Qiagen). The RNA of the organism will also be extracted during the other stages of infection. This will serve as a reference for comparison of the genes expressed and not expressed at the desired stage. Complementary DNA synthesis, fragmentation, labeling, hybridization, staining and washing will be performed according to the Affymetrix B. bacteriovorus H100 GeneChip array expression analysis protocol (Affymetrix). Briefly, cDNA will be synthesized from RNA using Superscript II (Invitrogen) according to the manufacturer’s instructions. RNA will be removed by alkaline treatment and subsequent neutralization. Complementary DNA will be purified with QIAquick PCR purification columns (Qiagen). Purified cDNA will be fragmented by DNase I (Amersham) at 37Â °C for 10 min followed by end labeling with biotinddUTP, using an Enzo BioArray terminal labeling kit (Affymetrix), at 37Â °C for 60 min. Hybridization will be performed in an Affymetrix GeneChip hybridization Oven 640. Washing and staining will be performed using an Affymetrix Fluidics Station 400. Arrays will be scanned with an Agilent GeneArray Scanner G2500A. GeneChip scans will be initially analyzed using the Affymetrix Microarray Suite 5. 1 software, from which PivotData tables will be exported. Raw data from the PivotData Tables will be analyzed in GeneSpring software version 6 (Silicon Genetics), using the parameters suggested by Silicon Genetics for analysis of Affymetrix Microarrays. Real-time PCR: Real-time PCR using the Applied Biosystems 7500 Real-time PCR system will be performed to confirm microarray results. RNA will be extracted from B. bacteriovorus H100 at initial phases of predatory life cycle up to entry phase as described above. RNA will be reverse transcribed into cDNA and simultaneously labelled using the iScript One-step RT-PCR kit with SYBR Green (Biorad). RT-PCR reactions will also be performed to amplify cDNA of housekeeping genes (identified from micro array studies) for normalization of fluorescence values. Identifying the specific hydrolytic enzymes of B. bacteriovorus which are involved in pore formation on host cell membrane. Many experiments showed that B. bacteriovorus H100 releases hydrolytic enzymes during predatory life cycle. According to Thomashow and Ritterberg, glycanases and lipopolysaccharideases are required for pore formation in the prey’s peptidoglycan and LPS layers respectively. The glycanase and/or peptidase could be responsible for weakening the peptidoglycan layer of the prey and thereby responsible for permitting conversion of the substrate cell to a spherical shape (10). Tudor et al. proposed another model for penetration. According to them peptidase is responsible for pore formation but not glycanase (11). Specific enzymes involved in pore formation are not known. The genes identified from the time course micro array technique will be mutated as described previously using suicide vector pSSK10. Resulting mutants will be complemented by using vector pMMB206 (8). Mutants will be analysed for the specific enzymes (using 2D-gel electrophoresis) and their actions on host cell i. e, as a glycanase, LPSase or peptidase will be observed by radio labelling experiments (10). Wild-type B. bacteriovorus H100 and complemented strains will be used as controls. Radio labeling experiments: Escherichia. coli W7-M5, auxotroph for lysine and DAP and cannot metabolize glucosamine, will be radiolabelled as described previously (9,10). Peptide portion of E.coli W7-M5 peptidoglycan will be labelled with [3H] DAP and the lipopolysaccharides and glycan portions of the peptidoglycan will be labeled with [3H]glucosamine. Various mutants and wild-type strains will be tested for predation using this radiolabelled strain. Solubilisation of glucosamine and DAP from labelled prey peptidoglycan will be measured as described previously (11). Briefly, samples taken at intervals will be precipitated with an equal volume of cold 10% trichloroacetic acid for 30 min followed by centrifugation. Resulting supernatants will be assayed for soluble radioactivity in a scintillation counter (Rackbeta II). Two-dimensional gel electrophoresis: The hydrolytic enzymes released by B. bacteriovorus H100 during its predatory life cycle will be analyzed by performing two-dimensional gel electrophoresis. Sample preparation for 2D-gel electrophoresis: Escherichia coli ML35 cells will be challenged with B. bacteriovorus H100 wild-type as well as the mutant strain. Culture fluid will be drawn from synchronous cultures during attachment and entry phases of B. bacteriovorus H100. Culture fluid will be centrifuged to discard any cell debris. Proteins in the supernatant will be precipitated using cold acetone. The precipitated proteins will be separated by centrifugation. The precipitated pellet will be air dried and will be dissolved in rehydration solution (8M urea, 2% CHAPS {3-[3-cholamidopropyl)-dimethylammonio]-1-propanesulfonate}, 18 mM DTT, 0. 5% IPG buffer pH range 4-7; Amersham Biosciences), plus a trace of bromophenol blue. Sample protein concentrations will be determined using the BCA protein assay (Pierce). Resulting protein pellet will be subjected to 2D-gel electrophoresis.

Cadbury Communication Mix Essay

What is the communication mix of Cadbury? The marketing communications mix consists of five major modes of communication 1. Advertising – in the case of Cadbury, advertising is used to build a long-term image of the product – Cadbury must therefore through its media posture be the market champion and carry the brand message – Television is the advised primary medium of communication as it has mass reach, a favourable image, high prestige value and is attention getting – Cadbury also advertise through magazines, radio, promotions, online etc – Consumers might believe that a heavily advertised brand must offer good value – The ‘taste’ of Cadbury’s chocolate has long been the focus of Cadbury’s advertising. This has been supported by the slogan ‘a glass and a half of full cream milk in every 200 grams’, accompanied by a picture of milk pouring into the Cadbury’s Dairy Milk chocolate block. The image has become an integral part of the packaging design and has been featured in magazines, and on buses and trains, billboards, and of course television. 2. Sales promotions – Cadbury use sales-promotion tolls to draw a stronger and quicker buyer response – It can be used for short-run effects to dramatise product offers – The Go Another Cadbury promotion encourages customers to purchase  promotionally marked Cadbury products for a chance to win free chocolate bars. This is just one of the many Cadbury promtions. 3. Public Relations – The thought behind public relations, is that it provides advertising to a large audience as well as generates a welcoming community likeness about the company – Well-thought-out programs coordinated with the other promotion-mix elements can be extremely effective – Cadbury are committed to a strategy of â€Å"growing community value around the world† and are focussing on investments in the principal areas of education and enterprise, health and welfare and the environment. Cadbury recognise that prosperous, educated and socially inclusive communities are central to its success. Cadbury are proud of their investment in the community and the contribution made by employees around the world. Creating value in the community is part of their heritage and integral to achieving the core purpose of working together to create brands people love. – Some of the major events and projects that Cadbury support are the Students In Free Enterprise, Foodbank, Variety Club, Melbourne Cup Carnival, Royal Show, World’s Largest Annual Easter Egg Hunt and the three time AFL premiership champion Brisbane Lions Personal Selling – is the most effective tool at later stages of the buying process, particularly in building up buyer preference, conviction and action. Direct Marketing – use of mail, telephone, fax, e-mail or internet to communicate directly with or solicit response or dialogue from customers – in the case of Cadbury this deals more with customers such as supermarkets to help with the set up or organisation of promotions, displays or location Which media seem to be the most important and for which marketing purpose? CDM is undeniably the leader brand of not only the Cadbury’s basket but also the chocolate segment as a whole and is in a sense almost generic to the category in the country. CDM must therefore through its media posture be the brand champion and carry the brand message. With half the advertising spends of Cadbury’s, CDM must build on the brand equity through a premium marketing strategy that reflects in the media communication and positioning as well. This would translate to large and continuous brand presence. Television is the advised primary medium of communication as it has mass reach, a favourable image, high prestige value and is attention getting while having low cost per exposure for a high absolute spend. The media will go hand-in-hand with the advertising in reaching the expanding target audience the brand is reaching out to. Herein, the media must also supplement the youthful exuberance and rebelliousness of the advertising communication. Caution should be maintained not to dent brand equity while increasing penetration in smaller towns by using locally targeted media channels in a manner that will allow capitalisation of the ‘premiumness’ of the brand. A strategic brand n the Cadbury’s inventory, it is the only brand facing competitive ad spend from Nestle in its sub-category and so must build on its strengths and plug its weaknesses within its restrictions. The target audience is well defined and an entirely different gamut with regard to communication strategies including media vehicles. The primary target is school-going children and though mothers as buyers are enticed by the advertising message of ‘goodness of milk’ it is primarily the children who act as influencers and are to be spoken to through the advertising and consequently the media. The media again acting as a support of the advertising proposition and being a high-visibility strong presence and  recall value brand with the TG. A comparatively tight budget calls for media innovation, which may include reaching out directly to schoolchildren via direct marketing strategies to supplement other media channels. This can be kept in mind while considering the implementation of the media posture. Cadbury’s communication, like its brand personality is a reflection of the relationship it shares with its consumers. Cadbury’s Dairy Milk is the brand leader and in effect the mouthpiece of the Cadbury’s range, through which it successfully attempts to remain the almost generic leader of the category, defining its own territory and the segment it operates in. Media priority therefore is CDM, which is the brand image and should therefore be the prime-mover in retaining top of the mind recall through its advertising and media channels. Cadburys has identified these brand values and adjusts its advertising strategies to reflect these values in different markets. Its strategy can vary from increasing brand awareness, educating potential customers about a new product, increasing seasonal purchases, or as is currently the case in the ‘Choose Cadbury’ campaign to highlight the positive emotional value of the brand. After identifying brand values the marketing manager must match these to the specific market. For this reason it is important to identify possible segments that have specific needs, and to highlight appropriate brand values that will promote the brand in that market. The Cadbury product range addresses the needs of each and every consumer, from childhood to maturity, from impulse purchase to family treats. For example an analysis of the ‘gift’ sector highlights the importance of developing innovative products to address specific markets. Cadbury designs products to coincide with Christmas, Easter, Valentine’s, Mother’s and Father’s Day and other calendar landmarks. Cadbury use marketing strategies such as the ‘Choose Cadbury’ strategy to encourage a link between chocolate and these events ensuring there is a Cadbury chocolate product suitable and available for every occasion. The confectionery market is full of brands that need to fight for our attention. The role of advertising is to keep a brand in the mind of the consumer. We are constantly presented with countless brand images and messages on a daily basis. During the lifetime of a brand, companies will develop marketing strategies that communicate brand identity and core values to gain our attention. In order to keep its product competitive and contemporary, these messages need to change over time. Cadbury provides one of the most successful examples of how an advertising message can be modified from one campaign to the next to attribute new values to a brand giving consumers more reasons to buy Cadburys. Healthy brand equity or brand strength is critical in an impulse-driven, competitive market. Advertising plays a key role in maintaining this strength. Cadbury employs all types of advertising from the internet to posters, from TV, radio and cinema to print media. This same creative message is then communicated through point of sale, merchandising, package design and public relations. The ‘Choose Cadbury’ Marketing Strategy The ‘glass and a half ‘, corporate purple and flowing script has become synonymous with Cadbury: these design elements have been used to great effect in developing the connotation of goodness that this imagery suggests. In the 1980s another vital attribute – taste – was highlighted. Regardless of national preferences about how chocolate should taste (e.g. dark chocolate is traditionally more popular in Europe whereas Australians prefer creamier milk chocolate) the implication was clear – Cadbury offers taste and texture that appeals to all. In the 1990s further emphasis was placed on ‘taste’. The strapline ‘Chocolate is Cadbury’, which was built upon previous brand values and allowed Cadbury to stake its claim and taking ownership of the word ‘chocolate’ and the chocolate eating experience. Earlier this year, Cadbury introduced a new global marketing strategy called ‘Choose Cadbury’. This strategy came about as a result of extensive research into consumer behaviour and perception. It is a campaign that perfectly illustrates how a brand can evolve and how different messages can be  communicated without losing the core strength and brand values that are already established. The classic icons have played a major role in establishing the look and feel of how Cadbury’s advertisements should look through successive campaigns. These key ‘look and feel’ icons were heavily researched to ensure that the messages they impart are always relevant to the Cadbury consumer. In depth customer research is conducted to ‘test’ these messages. Research results confirmed that colour recognition of dark purple is strongly associated with Cadbury. Its logo is readily recognised and scores a ninety six per cent recognition level alongside other global brands such as Coca Cola and McDonalds. The glass and a half symbol, which plays a key role in the current ‘Choose Cadbury’ strategy, continues to communicate the quality and superior taste of Cadbury’s chocolate. The central message of the ‘Choose Cadbury’ strategy hinges on the established glass and a half symbol. Is the glass half full or half empty? Cadbury suggests that the glass is always half full appealing to our emotions. Therefore, in choosing Cadbury we are taking a decision to embrace the positive. This optimistic metaphor is, according to consumer testing in the UK and Australia, well understood amongst consumers. In this ‘Choose Cadbury’ campaign, the product ingredient of milk has been elevated from a practical, rational platform to an emotional one Cadbury can deliver on optimism, happiness and a feel-good factor. If a brand can do all this, the decision to purchase this brand over all other chocolate brands seems to be logical and inevitable. The ‘Choose Cadbury’ strapline is a call to action designed to motivate us. We are not expected to simply absorb the advertising message, we are being called upon to make a conscious purchase decision. We are reassured that the Cadbury product will remain unchanged, (Cadbury is Chocolate and it still tastes good), but we are given more reasons to remain brand loyal (Cadbury is Chocolate – feels good i.e. positive, uplifting, mood enhancing, providing enjoyment and happiness). At no stage in the evolution of the Cadbury brand has there been as much reliance on taking ownership of the emotional side of eating chocolate as there is now. Owning the emotional territory for chocolate helps Cadbury to  elevate its product in the mind of the consumer. With the ‘Choose Cadbury’ campaign consumers are being offered both logical and emotional reasons to buy a Cadbury product as a first option on every occasion.

Contemporary Retail Marketing Research Paper Example | Topics and Well Written Essays - 2750 words

Contemporary Retail Marketing - Research Paper Example The market will be segmented based on varied demographic factors and occupation of people residing in Whitechapel London, UK. In addition, the target customers will be the young group of people including both businesspersons and employed people. The rationale behind targeting these customers is that the services of corporate banking such as providing loans and financial services are highly demanded by this people group. Moreover, these sorts of target customers in the region prevail in a higher proportion as compared to others, which in turn will create better profitability position for the company in future.It is quite indispensable for Lloyds bank to adopt a sound strategy in order to attain the above-discussed objectives. This strategy will mainly include identifying the requirements as well as the demands of corporate banking services amid the young people residing at Whitechapel. Moreover, the strategy will also entail include appraising the services that are provided by the com petitors of the bank to the customers. In addition, the offerings of the company will be positioned in the target markets through making advertisements in newspaper and media. It is worth mentioning that the aspect of marketing mix will be organized through creating an effective distribution channel for the product or services that will be available to the customers in any situation. In relation to price, discounts may be provided on loans and new terms of payment will be introduced (Sharma, 2009, p. 122).

The purpose of this assignment is to discover the roles of an Essay

The purpose of this assignment is to discover the roles of an operations manager (first-line, middle or top) in Singapore and ho - Essay Example In this study the focus has been on the study of the roles and responsibilities of the operation manager working for Wilmar International Ltd. headquartered at Singapore. The study shows that the role of the operations managers are becoming more and more challenging due to the globalization that is making the organizations to open their businesses in other nation across the border. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Company Profile and Background 5 Company Mission and Vision 5 Integrity 6 Excellence 6 Passion 6 Innovation 7 Teamwork 7 Safety 7 Manager’s Profile 8 Interview Transcript 9 Analysis of the responses given by the Operations Manager 11 Conclusion 13 REFERENCES 15 Introduction In modern organizations the role of the operation managers in framing the strategy of the firm is gaining huge importance. The decisions related to operations is also playing significant role in achieving the competitive advantage. The responsibility of an o perations manager of an organization is to oversee the process that transforms the input into a greater value output. The main concern areas of the operations manager is manufacturing, development of new products, procurement, distribution, research, technology, customer service and distribution. The business strategy of the firm is implemented in the operations. ... long with willingness to change is required, which needs to be relentless and continuous process to improve the performance of the firm (Bruner, 2003). As emphasized by Wild (1979) the decision of the operations manager influences not only the entire organization but also the work with it and the way all the functions are managed. In case of manufacturing firms Armistead and Mapes (1992) claimed that the roles of the operation manager in a manufacturing farm are more beleaguered towards the corporate target rather than the performance measures. This follows the consequence that the focus of the manager should be shifted from scheduling, production planning and control (Gerwin, 1993) to coordination and design of network of knowledge (Mak and Ramaprasad, 2003) or to organization of task connected to marketing and production. The study focuses on in depth analysis on the role of the operational managers of Wilmar International Limited. The analysis will be based on interview that will be conducted on the operation managers of the organization. Company Profile and Background Wilmar International Limited was founded in the year 1991 and is headquartered at Singapore, which is the leading agribusiness group of Asia. Wilmar is ranked as the largest listed company in the Singapore Exchange with regards to the market capitalization. The business activities of Wilmar International includes oilseed crushing, oil palm cultivation, edible oil, specialty fats, sugar milling and refining, biodiesel, oleo chemicals, grain processing and fertilizer manufacturing. The core strategy of Wilmar International is a flexible incorporated agribusiness model that surrounds the whole value chain of processing business dealing with agricultural commodity staring from processing to distribution,

Summary 1 234 Essay Example | Topics and Well Written Essays - 250 words

Summary 1 234 - Essay Example Similarly, this can foster peer cooperation. Music can also help children to understand the emotions of others and help them to build relationships with other children, family and teachers. If you introduce music from other cultures in to your classroom, you can even increase the cultural awareness of your little ones! Music has a great impact on social-emotional skills, but it also strengthens physical skills. Dancing is a common music-related gross motor activity that young children love to do. If you play dancing games like "the Twist" and "Freeze", children can also practice their balance. There are also many ways to incorporate fine motor activities with music, like finger plays and interactive motion songs, like "Wheels on the Bus". Songs like "Hokey Pokey" and "Head, Shoulders, Knees and Toes" , when done regularly, can also increase a child's body awareness and help them to learn the names of body parts. "Hokey Pokey" can also increase a child's bilateral coordination, or the ability to use both sides of his body together. Cognitive skills are another group of skills that are enhanced by music. Songs such as "One, Two, Buckle my Shoe" and "Five Little Monkeys" build counting skills and repetitive songs build pattern skills. Music activities can also foster pretend play, which begins to develop in toddlers at around 18 months of age. Literacy skills can also be developed through music.

Argument essay Example | Topics and Well Written Essays - 1000 words

Argument - Essay Example For example, media nowadays are eventually used for product promotion, company endorsement, popularizing a personality, and many more (Hardy, 100). In other words, there can be many things to be done by simply taking media into one’s hand. Most of them are creative in nature. To cite an instance, it is important to substantially consider the case of product promotion or other relevant endorsement just to gain sympathy or attention from the target audience. Most often, it is viewed in television and other relevant media how creative these strings of endorsements could turn out. For example, using the concept of viral marketing, there is a need or consideration of speed. Just to be able to hit this objective, creative means are substantially employed along the process. At some point, creative methodological approaches are substantially included just to be able to hit specific objectives. In the case of Burger King for instance, its idea about viral marketing was substantially ap plied in order to gain remarkable attention about its product or service offerings. In this way, media have become productive tools in order to help a specific party to reach its competitive edge over the other or obtain specific objectives. ... Others on the other hand were applauded due to remarkable showcase of something what they got. For instance, the creation of Youtube and other social networking sites allow an individual to create something that would make a difference in the world. In fact, many personalities have paved their way through the ladder of success because of the media. In whatever point it may serve, the bottom line was to intentionally inform the public so as the same would create impression, response or opinion on the subject matter. This is a remarkable proof that the media could not only bring forward creative strategies only at the other side of the coin. They could potentially establish any relevant issues, situations, concerns or any possibilities of everything because they all have the power to inform the public and connect to people’s lives, in almost every walk, provided they would be allocated at some point in a highly creative way. In fact, media have become elemental components on how the elected officials in the US were able to successfully gain popular votes in the election. It is therefore clear that taking the media into the people’s hands could become susceptible to manipulation, exploitation in either good or bad intentions, which could provide either good or bad results. Some good results of the media however would include keeping the public informed with the right information. The people deserve to know the truth, and in many years the media have proven effective tools in doing so. For example, the fight against terroristic acts was dominated by the media when it comes to information dissemination. In fact, there were various terroristic attempts

Anthropological Finding in North Texas Term Paper

Anthropological Finding in North Texas - Term Paper Example All we have now is an immense collection of anthropological evidence of the lives that existed thousands of years ago in the form of human skeletons, mummies, broken bones and ancient campfires. Consequently, such kinds of material evidence are significantly important for anthropologists during the reconstruction of anthropological analysis of the particular area as well as in determination of the length of time they have been in existent. The arrival of the Spanish explorers into the greater Texas region during the 1500s however brought a new historical era characterized by written materials, drawings, pictures and other more accurate sources that are significant to historians and anthropologists. Generally, the previous forensic anthropological analysis of material evidence in the greater Texas region has revealed a mixture fascinating historical accounts as well as some painful recount of wars the Native Indians and the Europeans during the arrival of the European immigrants. For example after the arrival of the Spaniards in the area around Texas in the 16th century, a number of brutal cultural conflicts were witnessed between the Natives and the Spanish immigrants some of which resulted in near decimation of the Native populations in the region. Forensic anthropology seeks to identify and interpret the human skeletons as well as the accompanying artifacts using various anthropological techniques. This paper discusses the anthropological analysis and identification of three partial human skeletons as well as three artifacts that were found along with them in Spanish Fort, Montague County, Texas. The analysis of the three artifacts One of the artifacts that were found togeth er with human remains at the site was a long but thin Bird point arrowhead, which was approximately 2 inches long. We deduced that native Indians who used to inhabit the Northern Texas region probably used these kinds of artifacts to hunt wild animals. This is because some of the Bird point artifacts discovered at the site were found in the decayed carcasses of bison and deer. Bird point artifacts were not only used by the Native Indians for hunting but were also occasionally used as weapons during the frequent wars and conflicts. This was particularly before the invention of bows and arrows. The Native Indians probably placed the bird points to their spears to make them effective tools for both warfare and hunting. Another important artifact that was discovered was an Asphaultum hafting. This artifact was identified by the characteristic black color of its residues. It is speculated that during the prehistoric times, the Native inhabitants of Northern Texas to mould some form of pr ojectile weapons and hunting tools as well as to make a waterproof inner coat for their clay pots used Ashphaultum. Finally, the depression also contained an artifact known as Waco sinker. Although it is difficult to pinpoint the specific use of this prehistoric artifact, it is widely believed that the native Indians as bola stones or sinker weights used Waco sinkers during hunting. For example, the Waco sinkers may have been used by hurling them at the hunted animals and the two stones would then wrap around the animal and pull it to the ground. The close proximity of the artifacts with the discovered graves suggested that they may have been intentionally buried along with the bodies as votive offerings, grave goods or as hoards (Inca rebellion Video, 2007).The artifacts are therefore valuable hints at the culture of the dead individuals, their occupation as well their

Using examples from recent case law, critically evaluate what is meant Essay

Using examples from recent case law, critically evaluate what is meant by 'market access' and the merits and problems of this approach in the area of free movement of goods - Essay Example The main intention of the Articles 28-31 is to stop member states from involving in the quantitative restrictions. It is to be observed that Article 28 can be extended even when there is no discrimination. In the celebrated Cassis de Dijon case, ECJ held that Article 28 can nibble, where the rule prohibits the free flow of products within the EU subject to certain exceptions when the analogues’ rule extends to both imports and domestic products. Hence, discrimination is therefore, an adequate, but not essential, condition for the invocation of Article 28. Thus, the Article 28 can be said to be a mechanism for policing the periphery between the illegitimate and legitimate national regulation, and the nature of this border may well be challengeable. (Craig & Burca 2008:669). Article 34 of the TFEU pertains to Intra –EU imports and bars quantitative limitations and all initiatives having analogues’ impact between member nations. Immediately after the entry into forc e of the Lisbon Treaty, the EC Treaty has been altered and rechristened as the â€Å"Treaty on Functioning of the European Union.† (TFEU). The provisions of free movement of products got new numbering as Article 34-36 from that of 28-30. (Wolf & Stanley 2010:106). Article 23(9) stresses the free movement of products arising in the Member states and goods from third nations, which are in free movement in the Member States. By making EU as a region without internal borders, there has been removal of all barriers for free movement of product through calling off excise and customs’ duties, creating a common external tariff for the whole of the community, the quantitative limits on trade and equivalent steps. (Moens & Trone 2010:57). Market access can be regarded from the angle of both consumer and manufacturer. For the manufacture angle, free movement of their products helps to enter into various national markets with their sole aim of confronting local manufacturers in th e country of import and the derivative aim of permitting economies of scale to be enjoyed. Market access may be a way to an outcome, the outcome being to exploit maximum revenue /turnover for the individual manufacturer and to improve the best possible distribution of resources for the EU as a whole. If Germans are given an opportunity to drink British beer, then some German may prefer it to the British product, than the local product and this is known as market access mechanism. For instance, an airline operating from any member states is having unrestricted and open access to any air routes within the EU as there had been removal of virtually all price and capacity controls. (Doganis 2006:13). Until the Keck and Mithouard case, the Court perused an analysis of the rule of free movement of goods that made liable any national law to an evaluation of proportionality analogues to cost/benefit evaluation. Due to this approach, any public regulation of the market would be under close wa tch, and this kindled deregulation of the market at the national level. (Shaw 2000:332). In Keck and Mithouard case, they marketed the products like Sati Rouge coffee and Picon beer in France at a price which is well below the wholesale-price or at a loss. There had been a bar in selling products at a loss under French law, prosecution against them was initiated. Keck and Mithouard defended that French law was incompatible with the Article 28

The Verdict screen-play Research Paper Example | Topics and Well Written Essays - 1500 words

The Verdict screen-play - Research Paper Example It is in the first meeting with Galvin and the Bishop (who by way of his position as the head of the archdiocese, heads the hospital that mis-treated Kaye; the hospital is run by the archdiocese) that the audience clearly realizes that the major theme of the story is going to be what to choose- the so called greater good or the ethically, morally and politically right position. It is through the transformation of Galvin that this philosophical conflict unfolds. Galvin goes in to meet the Bishop with an inclination to get some compensatory amount for his client and through that acquire himself a decent commission on that. But even at that moment, it can be seen that the question that Dr. Gruber (the doctor who wanted to testify in favor of Kaye) had asked him was haunting him. After telling Galvin that he wanted to testify because he wanted â€Å"to do right†, Gruber had asked him, â€Å"Isn’t that why you’re doing it?†. This simple question was actually a leading question into the contradiction involved in making certain moral choices out of selfish motives or out of convenience. When the Bishop starts speaking to Galvin in their meeting next day, Galvin suddenly finds himself before the reality of the situation. The Bishop is seeking to settle the matter outside the court by giving compensation to Kaye, which he justifies in the greater good of preserving the reputation of his hospital. Two questions that Galvin asks are the keys to challenging the very notion of such a greater good as is presented by the Bishop. The first question is, â€Å"How did you settle on the amount?†, which actually is a pointer to the truth that nobody has the moral right to put a price on the life of a human being. The second question, though directly asked in the text, can be framed from the logic of the total situation as, ‘is it morally right to suppress truth?’, the truth being that a woman was killed by a mistake made by two docto rs. There are several aspects of the story that has to be considered when the contradiction between the ‘greater good’ proposed by the Bishop and the pure moral truth or ‘good’ that is upheld by Galvin is examined. These aspects can be, 1) it is a Christian religious head who is proposing such a solution. But Christianity is a religion that claims to be morally upright and humane; 2) It is a Bishop who is expected to stand up for all such values, who is making this proposition; 3) what is being fashioned by the Bishop as greater good will actually subvert an existing legal system,

Carry Out Comprehensive Substance Misuse Assessmen Essay Example for Free

Carry Out Comprehensive Substance Misuse Assessmen Essay Every individual is unique and even though many will show or feel similar sensations with regards to how a substance makes them feel, it is not always good to assume that the traits that they show will always be the most obvious. Over a period of time, substance misuser’s will adopt a technique of hiding the most obvious traits that give warning signs of substance misuse so as a professional need to be very observant and continuously engage with regular training courses to keep up to date with the latest drug trends and effects they have on the body and how they alter the mood. Many clients will show some obvious traits of substance misuse which will include gouching, which is the effect of the hit from Heroin/Methadone (Heroin substitute). Gouching is when the client will be quite alert at the beginning of a group session, but within 10 – 15 minutes they will start to appear as they are falling asleep. They may start to bow their head and if you call them they immediately wake up. Another of the physical signs of substance misuse of a client with a Heroin addiction would be the eyes rolling or the plain struggle to keep them open. I have found that clients with a Crack or Cocaine addiction tend to be the other scale as these drugs are stimulants. I have had clients high from a binge from the night before who have attended group sessions and been very talkative, eyes quite wide with an obvious redness of the lack of sleep. These physical signs can vary dependant on the lapse of time from finishing their misuse session to attending the group session, so for e. g. f the client had not yet been to sleep they would seem very hyperactive, jittery and very fidgety, but if they may have had a few hours sleep the physical signs can be quite different, so they are irritable due to tiredness. They would be quite slouched and not so conversational because they are on what it known as a come down. All the euphoria has now left the body and the body in a sense is returning to its normal state. Substance misuse can also just as easily affect a client’s whole behavioural pattern as well as their emotional and social in teractions. The behavioural indications can be the client just not being their usual self, this could be a few varying factors, but once you get to know a client you understand how they behave towards different things that affect them. They could easily become emotional too which could be the client is purely upset and feel like they have let their self down because they may have been abstinent for a while and not been able to handle a certain situation or simply had a trigger which they could not control and went and used on it. Many clients that I deal with on a day to day basis do suffer with a variety of ailments and illnesses and are prescribed medication for these. They range quite broadly from medication to manage a mental illness to taking medication in order to help keep their blood thin enough so not to suffer from DVT. Some of these prescribed medications will make our clients appear to be under the influence of a substance when really they are not. As professionals this is why you need to collate important information from the assessment stages so you can ask questions about a client’s medication and what the side effects may be as well as do your own research to back up any information already given. Within CRI as we have the consent to sharing information form if this has been signed you may want to contact the GP with a breakdown of what the side effects may be and the effect it would have on a client with substance misuse issues alongside the immediate risk factors too. Many of the prescribed medications for mental health illnesses and depression will make clients seem as they are falling asleep, not really focusing on what is going on and spaced out, but this is not the case and if you are aware of a clients conditions then you would know best how to assess the situation at the given time. I regularly attend training provided by CRI and local boroughs or other services within the locality so that I am fully up to date with the new trends and old trends of drugs that are available, where the bad batches are being distributed and the strength of what is about on the streets at the current time. This is down to you as an individual to also do your own research on the internet of what is going on in the drug scene and ask questions. If you hear of something that you are unaware of ask those questions, you never know when you will come across a client that may have a particular problem with that substance and you may be the person that needs to help them. I have found that clients can be quite knowledgeable so ask them questions too and go back and check on the information provided with others. I do not feel that one person will or can know everything, but this is when team members should draw upon one another to have a wide knowledge within a team so all areas are covered in most instances. Probation – This is a criminal justice service that works alongside all those who have committed a crime and have been sentenced to either serve a custodial sentence, suspended sentence, community order or DRR. Most people will have a period of licence that they will have to attend appointments to discuss what they are doing with their lives. This is where clients will attend to be tested for substances and these results are fed back to CRI – Stabilisation Day Programme. Probations service also has the ability to tap into other services and a certain amount of resources that will enable clients to gain help in ETE, Housing services or referral units, Drug Intervention groups. CASS – Community Alcohol Stabilisation Services – This service works with clients whose main or preferred substance of choice is alcohol. This service will help work with clients extensively and support them if they require a detox and hold support groups, some peer lead and coffee mornings. They also will be given a key worker who will work with them on a 1-2-1 basis. CDAS – Community Detox All of these services will complete an assessment of individuals to see the risks attached with the individual. The assessment will show if they can help the client, what treatment can be put in place for them and the extent of the problem that the individual is currently experiencing. If each of these individual services are unable to help an individual they will then refer them on to a service that can assist them better within the area that they require the support and help in. With most organisations there will be an eligibility requirement in order for a service to work with you as well as protocols for accessing these services. Our organisation work very closely with Oasis as an aftercare treatment provider for clients who are not abstinent, but we also have our own organisation that provides aftercare treatment, but you must be totally abstinent from alcohol and drugs for a minimum period of two weeks and you also cannot be on a script. The referral procedure for Oasis would initially be a phone call to the service and letting them know that you have a client is almost completed their 12 week period of their DRR with you and that they have for e. g. nother 12 weeks left on their order where they are required by law to continue to access drug services. An appointment is booked for you and the client to attend and on this visit to Oasis as a project worker you are required to bring along the clients care plans, the completed risk assessment with any updates or amendments and a TOPs form for statistical information to be provided to NDTA. On arriving at the appointment with the client, a key work session will take place and you will also give information to the new key worker with regards to the clients’ background. The care plan review will be completed with the client there and a copy retained by our organisation to be kept on their file. The new key worker will also discuss with them what their service can offer them in regards to follow on treatment and what days they will attend, the groups etc. A new treatment plan is formulated with the new key worker there and then. The eligibility for gaining access to Oasis is that you are from the borough, that you have a substance misuse problem and ideally want help and support with coping and dealing with these issues. Some of the other services have more stringent protocols and eligibility. For example if you were trying to get your client referred to go to residential rehab, you need to send a fully completed referral form to CDAS or the NHS, this is then discussed whether they feel that the potential client has shown the commitment required in order to put them before the funding panel of commissioners to prove that they are ready to take on a huge part of their recovery journey. If the decision to grant them the funding, the client then has to do a detox within the community for two weeks prior to being admitted to the residential rehab. If a client leaves the detox and does not complete this they will lose their place within the rehab or it may be put on hold until they have completed it. The organisation that I work in have clients sentenced on a DRR which means that they do not want to be here, but have no choice but to be there. We are usually the get out of jail card for most of them and unfortunately some of our clients are like revolving doors. However, I see this position as a vocation and not just a job and I am very aware that many of the clients do not want to be with us, but I hold hope that I still may be able to assist them on their individual journey on the path to recovery. I am also very conscious of the fact that not everyone can be helped and that is the nature of the career that I work within. My approach to those clients that do not want to be in services is to explain what my role here is and make them fully aware of all the things the onward referral services can do for them. I give clients as much information as possible about the service and highlight the things that would work for them. It is not always an easy task and some clients are very stubborn and when it gets to the brick wall stage where I feel I have exhausted every possible route to get them to engage with the onward service I remind them that they have a legal requirement to ttend the services and if they do not abide by the DRR it will be reported to their probation officer and may be classed as a breach, which means returning to court to answer to the judge and the order can be revoked and a prison sentence given in its place. When undertaking an assessment of a client, I make sure that I gather as much background information as possible. This may be from the DIP team that I work very closely alongside and if I have knowledge of them working with probation services I will contact their probation officer and request information from them also. I feel it is best to be very prepared so that you can summarise with them their history and spend more time dealing with the immediate things that are proving to be difficult and that they need the support and assistance to make their recovery journey as smooth as possible. If in my information gathering of a client, if something particular comes up that for e. g. they need to be escorted to their appointments. I will ensure that I speak with the person or key worker to ensure that the dates and times are suitable for all parties concerned. I have many clients that also have many appointments to attend in general, so trying to space them out so the client has sufficient time to attend or make appointments on a regular day and time so it will not interfere with any other obligations. If a client has many services involved in their life I will ensure that we have a meeting on a regular basis that includes everyone to minimise the amount of appointments the client has to attend and information is shared in one place at one time. All information is recorded on our CRiis system as soon as the meeting has finished. I think this is good practice so that you do not forget anything important that needs to be recorded for ease of reference for others if they have to see your client whilst you are away. This is also good for when writing review reports for the courts or the probation officers. When assessing a client I feel it is highly important to know their background, history of substances and the life line. If you have a thorough knowledge of the client it is easier to assess the risks to them and others accurately and ensuring that you follow out you duty of care to the client as well as others. This way you also cover yourself from potentially being in the firing line if you ensure you have done a thorough job of the risk factors and highlighting them to your manager if you feel that something is not quite right. It is extremely important to regularly review the risk assessments as things change very quickly with clients. Not any one day is the same for them and they live high risk lives. We ensure that our clients have a 1-2-1 key work session at least every two weeks and the risk is monitored, but if the client does not prove to have high risks it is reviewed every six weeks. Our service is quite small so the team de-brief after every group session and discuss each client that has attended and sometimes we highlight possible risky situations which will be noted as a risk and monitored until the risk has gone or the client has left. If the risk assessment is not reviewed you can put your client at risk as well as your service and everyone that your client comes into contact with. The client is fully involved in the assessment process as the main bulk of our information comes from the individual. I ask them to be as open and as honest as possible as I can only help them if they tell me the truth. At this point I will be taking into consideration traumatic events in their life, when substance misuse started and what the flow of substances are and of the individual poly drug uses. Many of our clients have been through services before, but I always ask if they know why they are here? Have they attended groups before? What are they like in a group setting? How they feel with mixing with others who are at different stages of treatment? By asking them various questions and listening to the clients’ feedback, body language non verbal reactions, I will then know whether they are suitable for the DRR or if they may need to access another service for more specialist treatment. I follow the assessment procedure and ensure all the necessary paper work is completed and all paper work signed by the client and I. I deal with chaotic, abusive and aggressive clients daily. I feel that with my aggressive clients that you need to remain firm and not lose control. I would not put myself in a situation that is overly risky, but you must be a little thick skinned and own the group. The boundaries must be put in place from the on start or this kind of behaviour will rear its ugly head too often. Each situation is different and with the more chaotic clients it’s more about trying to get them into some sort of structure. Ensure that appointments are written down or set in their phone so they remember. I will also text clients when they have an appointment with the service or are due in for group and we find in our service that some of the clients need this level of help. Even the clients that do not need that sort of assistance find it helpful because of they do not feel like attending the text message helps to plant the seed and makes them attend. On the completion of the full assessment, the client and I will look through the information gathered and highlight the priorities areas that we will focus on in the first instance. This are not fixed in stone and if things change as we go along through the course of the treatment process we will address them or re think the order of priority. I feel that if you have to make an assessment on a child or young person you do need to follow the same principles as you do for an adult. I would involve the main carer or person with the main parental responsibility whether this is a foster carer etc. The process would involve gathering as much information as possible with regards to the young person or child’s likes, dislikes, how they react to things, what they were like as a child, traumatic events that may have occurred in their life, what they are like at school, everything that could give me an incite to this young person or child’s personality. From gathering all the information, which would include talking to their school or educational facilities they attend, social services if they have been involved and any other agency that has had involvement with the child or young person, this should give me as a professional a very good idea of what the young person or child is like and then the final thing would be asking the young person or child questions and seeing what their response would be. I feel that I would not personally be able to assess their level of maturity at present as I am not qualified in that area, but if it was something that I had to undertake I would take the steps to involve a child psychologist to accurately assess the level of their maturity. I feel that this area is very specialist and any work that I would undertake would be of another form of information gathering in order to assist with any additional treatment plans that may be put in place to help the young person or child. There are guidelines and legislation that need to be adhered to when dealing with young persons or children which include: Victoria Climbe Report Baby P Which have highlighted areas in the past that have been missed and because of that we have unfortunately lost some very precious children. We also have the Children’s Act 2004 which was amended to include that responsibility of services, organisations, care homes foster carers with the duty of care to a child. During the initial assessment the client is informed of the complaints procedure and offered a copy of their care/treatment plan. The clients are encouraged to complete ITEP maps so they are more involved in the whole process and to recognise that once things are written down on paper how real they actually are. This is sometimes the point when everything becomes real to the client and they begin to take a different view of what is really going on for them in their life and realise that they do need support and help in some areas. We endeavour to keep a good working practice within our team and to sustain good working partnership with all other agencies that we work along side.

Training And Development Analysis Essay Example for Free

Training And Development Analysis Essay Training and education have been increasingly conceived as contributing to the quality and productivity of work and thus the profitability of the organization. When good employees are hired, the organization is benefited by investing in their skill development. The training and development of the employees serve many purposes, apart from quality and productivity improvement. The organization becomes ready to adopt advanced technologies and is also able to find replacements when personnel move up the organization or leave it (ZeroMillion, 2002). Employees become more efficient and motivated and the organization also has adequate human resources for its expansion plans. In earlier times, people were selected and developed as managers based on knowledge of their work and understanding of the organization’s requirements. Workers were told on the requirements and expectations of the management, and the workers delivered it. There were no programs directed at career counseling and performance reviews. The need for stress counseling, interpersonal skills improvement, career advancement, recognition and rewarding was not felt. However in the 1950s to 1980s, the management began focusing on the need to train on core functioning areas like planning, finance, sales and accounting etc. Participants deeply involved themselves on a topic and then moved to another topic. Most management schools did not emphasize on an integrated curriculum of all topics. These managers could hardly solve problems as problems were integrated and the approach to solving them was only restricted to the topic relevant. A manager can solve problems effectively by integrating his knowledge and expertise across various domains. With wider recognition of human relations aspect in managing organizations, training programs were developed to improve efficiency and productivity through coaching, motivation, career development etc. (McNamara, 1997)   Today management schools review diverse management topics, analyze them, and apply that understanding to workplace requirement. Training and development play a vital role in an organization’s attempt of total quality (TQ). Training workshops facilitate stimulation of the attendees’ interest and knowledge, which would drive them towards TQ realization. When training workshops fail to encourage the attendees towards TQ realization, then such workshops have very little or no bearing. Many management personnel believe that interest in TQ would be automatically inculcated when employees mingle and share with each other. Thus, they anticipate great positive changes with every training session. However, many people in the managerial and supervisory roles would see the impending changes as a threat to their position and authority, and therefore indulge in tactics to avoid the implementation of changes. Training can bring about changes and wonders when planned and implemented properly. It should be noted here that training is not considered necessary by all companies, as most training events and sessions cannot be directly attributed to outcomes. Therefore some managers tend to perceive training as a luxury of larger companies who can afford to absorb the costs. Training initiatives need to be related to specific outcomes (Atkinson, 1998). By appropriate planning, the trainer is focused to deliver positive and tangible outcomes. When training is managed properly, the required changes or outcomes are successfully realized. However generalized training using inappropriate material, video presentations and irrelevant case studies are more directed towards the self interest of the trainer rather than the organization. Along with technological innovation and, research and development, training and development is also one of the most important investments a company can make for its progress. The quality of the employees is determined by their experiences and exposure within the organization. When these experiences are restricted in terms of time or opportunity for development, then the employees cannot be expected to solve bigger problems. The employees only tend to keep improving their expertise within the scope of their narrow field. Training in management is similar to athletic training in several ways. In athletics, the successful coachers are those who have undergone similar experiences like those of their trainees. The coach here understands how skills are acquired and how mental blocks like attitudes, hinder effective training. The athletic coach wouldn’t straight away plan a training strategy to make the athlete competitive for the Olympics.   The coachers learn the past performances of the athletes, their ups and downs and appropriately design training strategies. Similarly in management training too, the earlier experience and performance of the managers, their strengths and weaknesses are looked into, while planning their training. Past experiences and its associated success and failures, would help in predicting future behavior with and without training. Sometimes training can create problems by fueling hostility from mangers, mainly because of previous disappointments and sustained ill repute, rendering the training a waste of time and resources. However, determined policy makers can convert hostility into meaningful partnerships. Effective partnering can be developed by trainers crediting success and achievements to the managers. Historically, disappointments associated with training are less intense and take longer time to surface. This is because of the strategy adopted by trainers to play safe by ensuring their programs look successful. The trainers incorporate only standard, mild designs and methods to avoid slipping on the outcomes and attempt to camouflage this by asking for more time, staff and resource requirements. Even when managers have a slight positive attitude, there exists opportunities for better collaboration. Such managers would only demand evidence of the worth of the training. The training partner should welcome this and be ready to slow proof. Managers may sometimes want trainers to design programs or modify them to address their needs. By appropriately creating or modifying programs, a partnership is forged and strengthened. There are other managers who support training and partner with it without any critical examination. These managers don’t listen or speculate on informal concerns and go about answering, signing and scheduling the training. Such kind of cooperation and support would be sufficient for training programs that have been well established. However for training associated with change strategies, this support would not be sufficient. When managers presume ownership of training and are in charge of training, they assume a powerful role (Lynton and Pareek, 2000). They actively participate with the trainers and explore opportunities, options and situations for effective training. Proceeding further, managers acquire required competencies in training and join the training team. Managers have detailed understanding of the work settings and work process and their presence in the training team can be very beneficial. Preparing a training budget is an important administrative responsibility of the training manager. An organization’s concern for training is reflected by the amount sanctioned for training against the requested, budgeted amount. It is important for training managers to strive hard to position training within the organization as something that would enable employees to gain what the organization wants them to acquire. Training should not be perceived by internal customers as a mere classroom program or a teaching department. When, due to any finance crunches, budget cutting is required; it would most probably come down to the training budget. However, if the organization at any later date wants to impart some training or sees a need for training, can easily bring in funds from other programs or departments. Thus learning, if deemed necessary, would always be funded. An organization funds its training programs in several ways. Some organizations have a central training budget from where funds are efficiently transferred to the training department to take care of the organization’s training needs. Sometimes the training department is allocated sufficient money to run its own affairs, like its department’s salaries, supplies and over heads etc. The funds required for the conduct of the programs comes from the budgets of the departments requiring the training. The training department normally raises a charge for its services. Organizations use various terminologies for its budget like budget accounts or chart of accounts; and its own terminology for budgeted items. However a typical budget for the training department includes salaries, benefits, recruitment, consulting, supplies, postage, travel, communications etc. After allocation of funds, the training department tracks its spending on the basis of the same categories. Using a spread sheet, a report is generated showing the expenses for each category in the current month, year-to-date expenses, budget amount for the year and the remainder left for the year. All organizations have their own policies and format for reporting financial data and the training manager too has to conform to this. Employees rely on training, not only to improve their expertise on their current job, but also to help them prepare for responsibilities and prospects. Each job must be designed to provide opportunities for learning and growth. The jobs must be able to enhance skill variety, incorporate task significance and also include autonomy and feedback. Job dissatisfaction is an obvious outcome caused by jobs that are seemingly unrewarding in themselves. Employee resignations and turnover is also increased when people are not trained properly. Employees begin to feel that the demands made on them cannot be fully delivered without proper training. When new employees are not provided adequate training, they experience an ‘induction crises’. Learning and training programs raise existing skills and competences among employees to expected standards, while increasing their morale and confidence. Employees must be encouraged to acquire new skills so that they can assume bigger responsibilities and perform various tasks. Such multi-tasking would also help them to earn more under skill-competency based pay structure. Training is very important when organizations experience change. All successful change implementation efforts need to be supported by enabling structures like retention programs, rewards system and outplacement programs. Retention programs are very crucial as change implementation can turn out to be a major cause for employee turn over. Employees are generally encouraged to those aspects of work, which are rewarded and discard those aspects, which are not rewarded. Thus employees can be reallocated by appropriate training. Sometimes, change implementation may involve downsizing. However, the organization should work out to ensure minimal damage by downsizing, as downsizing can jeopardize any change implementation effort. Before laying off any employee, the manager must consider if the employee has any skills that can be deployed in another position or division of the organization. Here again the prospects of training for adapting is considered. Only when the employee looks incapable of acquiring newer skills or when the employee is not very enthusiastic of training should lay off be considered. If layoff is inevitable, the organization should ensure that a comprehensive outplacement services are offered to him, so that the employee holds the organization in high esteem in his further association with the industry (Harvard, 2005). When organizations introduce technological changes, the work processes are changed and training is required to help employees to perform their new responsibilities with ease and confidence. The machine and its human operator are two complementary units of the work process, and none can replace the other. Science-driven changes are fast and multidirectional. The impact of technology and its bearing on competition is very vast. Different technologies have varying impact on management systems. Technologies used in their work processing in banking, insurance, production line etc., require system redesign and new operator skills. In steel and power generation plants, the central control is carried out by electronic technology. Genetic, bioengineering and instrumentation technology backed procedures require considerable amount of decentralization and cooperation at operator levels. Thus change of technology or introduction of new technology into the work cycle, create certain demands to redesign the work process and work environment, for which training is necessary (Saini and Khan). While training programs are mainly proposed at the employer levels, work unions can also play a crucial role in training and development. The achievements of British trade unions is a standing example of what it can achieve for its members when it’s focused on training and learning. During the last few years, the British trade unions have adopted training and learning as an important element of their agenda. The role of unions in establishing ‘learning agreements’ with employers, creating union learning representative (ULR) and several union learning programs are seen as success stories associated with unions. Unions have also been provided a stakeholder role in the vocational education and training system (VET). Today, most of the important institutional bodies include a formal representation of unions. Unions are represented in the learning skills council (LSC) and the sector skills council (SSC). New sector skills agreements and regional skills agreements have been formed in sectors where unions are present. The Trade Union Congress (TUC) has a formal representation on the National Skills Alliance to advice government on the implementation and progress of skills strategy. Although unions have very limited role at the policy formulation level, they have a larger new role in improving workplace learning. The establishment of the union learning representative is perceived as an innovation of the central union. The role of the representative is to support and motivate workers in taking up workplace learning. The success of workplace learning is evident from the associated facts and figures. As of December 2006, the TUC claims to have trained over 13,000 ULRs. More than 3000 workplaces have been covered with over 450 union learning projects, while over 67,000 learners benefit from these courses each year. There have also been many cases where unions have been in partnership with employers to develop learning and skills acquirement. It is important to note here that employers and employees perceive training and training success in different ways. Employers prefer to develop-specific skills that directly help their business. Union and employees on the other hand, would want to develop broad transferable skills, which can help in an individual’s employment and career. Such programs are very valuable to the employees and sometimes be a life changing experience for many. It helps them to advance their career, while also encouraging them to become more active in the union. A unionlearn random postal survey has highlighted an enormous latent demand for learning (Unionlearn, 2007)  Ã‚   Over 96% of respondents agreed or strongly agreed that it is important to always be learning. People also wanted to take to learning for various reasons. About 81% of people wanted to study for their personal development or as a leisure time activity, while 56% wanted to learn, to benefit at their work. Sometimes workplace training is imparted remotely too through e-learning. The benefits of technology in learning is not just restricted to classroom learning alone, but also to workplace learning. The workplace trainer here needs to have appropriate teaching skills to help the understanding of remote students. The remote workplace trainer requires technology-based instructing skills, comparable to that of an academic teacher. In the coming years, probably all teachers, academic or workplace, would be trained to handle remote teaching, given the trend of e-learning. Successful e-learning for the American workforce calls for combined action by the public and private sectors. Quality issues, assessment and certification, and access to e-learning opportunities are vital areas that need to be focused to make e-learning more beneficial. Business houses need to realize the potential of e-learning and integrate e-learning into their strategies and operations. A training program is designed based on the assessed needs or requirement of the members.   The learning needs are separated into groups and the groups connected in a logical manner. Each group is then associated with goals or outcomes to be realized at the end of the training program. The goals are split into learning objectives, which are specific requirements that a trainee must know or be capable of, once the program is completed. For instance, if an organization’s needs are assessed and found that its supervisors should learn more on performance management, then the training program should have the following outcomes: 1) Supervisors should know the company policy on performance management. 2) Supervisors should manage employee performance only according to the rules and procedures of the company. 3) Supervisors must conduct themselves with the legal limits when addressing performance management issues. When a training program is to designed, it is essential that all departments are involved in it with the training department (O’Connor, Bronner and Delaney, 2003). A wider representation and involvement is necessary as the training outcomes would virtually affect everyone in the organization. The design team should also be represented by members from HR and Legal Departments. Based on the identified needs and the training outcomes, the duration of the training program and the modules are planned. The training professional must ensure that the program activity incorporate good instructional and adult learning principles. The program should have various activities giving priority to group work and interaction than individual readings or lectures. The programs should reflect the organizational culture while being focused on individual learning. The design of the training program should have relevance to the experience and knowledge existing already with the participants. The program should stop once the required learning has been accomplished. Segmenting a designed program helps the training team and the participants to focus on packets of contents, one at a time, for more clarity. The program content may be divided into days, with each day divided into units and each unit divided into modules. The effectiveness of a training session can be evaluated by several parameters. The training can be said to be efficient and effective when it has achieved its objectives. The validity of the training is determined by ascertaining whether the training has been able to solve problems associated with output, service and outflow. The validity of the training program is also seen from the perspective of the participants, whether it has met their needs.   The training program is evaluated by measuring the overall cost benefit of the program while validation is the judgment of objectives achievement. Using a series of tests and assessments, internal validation can be carried out to ascertain whether the participants have acquired knowledge, skills or experienced attitude modification. Common measuring instruments are the opinion of the attendees, opinion of trainers, opinion of managers and opinion of peers and colleagues.   The knowledge gained by training can also assessed through oral, written, objective or practical tests. The skills acquired can be assessed by asking the trainee to demonstrate the skills with a checklist and without a checklist, before judges (Ramaswami, 1992). The checklist must reflect the actions or procedures required to be performed. The attitudes of trainees are measured by actual observation of behavior, by judges, or by an attitude scale for reference. Apart from the training imparted, it has been perceived that certain attributes of the trainer itself can contribute to the influence of the participants. When the trainer is prepared and confident, the participants are convinced and feel at ease. When the trainer is enthusiastic and purpose-oriented, the trainees become interested and get a clear objective. The responsibility and involvement in enhancing productivity has gradually shifted from the management level executives to the capable and knowledgeable workers. The management facilitates and encourages workers to work independently and determine ways of doing things in a better way. This approach is significantly different from its earlier approach of controlling and instructing workers. The management also wants its employees to share their knowledge and expertise with others so that the organization benefits from the new knowledge. With more work being automated, workers have to think of ways and techniques appropriate to the speed and requirements of the automated facility. Learning is necessary to realize and understand better, the ways to doing things that would benefit the customer. Learning is very different from training, which is imparting of skills required for a particular task or work requirement. Learning is an ongoing process, which doesn’t require exclusive sessions or classes; and is perhaps the heart of productive activity (Thite, 2004). Given the globalization and intense competition in the market place, a suitable idea from anyone is appreciated as long as it contributes to process improvement. Ideas even help transform organizations by breaking new grounds. People are encouraged to think of solutions and apply them to their daily work. Organizations need to realize the power of learning and benefit from it to successfully face global competition. REFERENCES Unionlearn.(2007) The role of trade unions in the formation and distribution of learning and skills, [Electronic Version] downloaded on 12th May, 2008 from http://www.unionlearn.org.uk/policy/learn-2042-f0.pdf ZeroMillion (2002). Employee training and Development [Electronic Version] downloaded on 13th May, 2008 from 4. Employee Training and Development McNamara C. (1997) Brief History of Management training and Development. [Electronic Version] downloaded on 13th May, 2008 from http://www.managementhelp.org/mgmt_dev/history/history.htm Atkinson P., (1998) Creating Culture Change; Strategies for Success, Jaico Publishing House O’Connor, Bronner and Delaney (2003) Training for Organizations, Thomson Learning, Singapore Ramaswami N, (1992) A Handbook of Training Development, T.R. Publications Lynton R.P, Pareek U., (2000) Training for Organizational Transformation Sage Publications    Harvard (2005), The Essentials of Managing Change and Transition. Publisher: Harvard Business School Press. Thite M., (2004). Managing People in the New Economy. Response Books. Sage Publication Saini D.S, Khan S.A., (2000), (Eds) Human Resource Management. Perspectives for the New Era, Publisher: Response Books, Year of publication 2000.

Tourism And Tourist Behavior In The Past Tourism Essay

Tourism And Tourist Behavior In The Past Tourism Essay Tourism industry is one of worlds fast-growing and gained economic benefits in many countries all around the world. In recent year, technology became important part in many industries particularly the internet in tourism industry. The development of the internet has increased dramatically and many countries in the world have made efforts to improve their internet service. On the demand side, the internet consumer base increases globally every day. Consequently, the use of internet and web technologies is important and is becoming a direct marketing tool for improving the success of a business in the online environment, which is very appropriate to adapt to tourism industry as call e-tourism (Khemthong Roperts, 2006) This paper is presents what are the effects of e-tourism on tourist behavior and how to manage it. It analyzes the role of tourist behavior before and after e-tourism came to Thailand. In addition, discussions on the benefits, disadvantages and trend of e-tourism in the next coming year. Tourism and tourist behavior in the past Tourists behavior involves a consideration of various important issues regarding current tourism trends. Tourism has many factors which can define as Leiper mention thirteen factors and antecedents such as nomadism, travel for trade and business, travel by scholars and scientists, resort tourism migratory and etc. In general, tourism can be defined in behavioral terms as persons who travel away from their normal residential region for a temporary period of at least one night. Their behavior involves a search for leisure experiences from interactions with features or characteristics of places they choose to visit (Leiper, 2004). Referring the Leipers statement, it can be confirmed that understanding tourist consumer behavior is not merely of academic interest but doing so would provide knowledge for effective tourism planning and marketing. Although some writers (e.g. Meethan, 2001; Jelincic, 1999) consider that understanding the behavior of tourism consumers is less important in the globalization era. The study of consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items (Schiffman and Kanuk, 1997). Individuals and households decide how to spend their free or leisure time in many different ways, including domestic, outbound or inbound. Tourism before technology era, the Second World War, impeded the growth of international tourism even in 1939 fewer than 50 percent of British population spent more than one night away from home. In the inter war period, the cruise liner and air travel led to changing tastes and trend in holiday taking in. in post war, the demand for holiday had increase it seen from growth income, leisure time and opportunities for international travel. These travels cannot happen without tourist demand. The definitions of demand are concerned primarily with the schedule of the amount of any product or service which people e are willing and able to buy at each specific price during a specified period of time (Cooper, 1993). According to Uysal (1998), summarized the determinants of tourism demand as shown in Figure 1. It provides a general context for tourism demand, but does not adequately explain how and why people decide to select and participate in specific form of tourist. Key factor such as age and income are significant determinants of the demand for example, the amount of paid holiday and an individuals or familys income both have an important bearing on demand. Figure 1 Determinations of tourism demand (source: Uysal, 1998) The tourist, many factor to make a decision to serve the demand to travel but before the tourist design to have a trip they have to plan and find the information. Planning generally is concerned with predetermining a course of action to achieve a desired goal (Hayes-Roth Hayes-Roth, 1979) The planning and decision-making processes employed by tourists are complex, as a touring holiday involves assimilating information from many different sources and a continual assessment of options.(Becken Wilson, 2006). In primitive societies, for most people the world beyond home was a scary an unknown place.(Leiper, 2004) In the modern world, radio, TV, book and, to a lesser extent, attendance at schools have provided almost everyone with knowledge of places around the world that might be visited. Moreover, tour operator and travel agent can be a main assistant for tourist. Tour operators are businesses that combine two or more travel services (e.g. transport, accommodation, catering, entertainment, and/or sightseeing) and sell them through travel agencies or directly to final consumers as a single product (package tour). The components of a package tour might be pre-established, or can result from an a la carte procedure, where the visitor decides the combination of services s/he wishes to acquire. A tour operator is often described as an intermediary The principal role of intermediaries is to bring buyers and sellers together, either to create efficiently and thereby to expand market sizeà ¢Ã¢â€š ¬Ã‚ ¦ In all industries the task of intermediaries is to transform goods and services which consumers do not want, to a product that they do want. (Cooper et al. 1998:189) In Thailand, 1393 travel agency available (Association of Thai Travel Agents) and more than 100 books and magazines it shown that many tourist find the information by book or magazine and buy the product and service from travel agency. In the past, travel book (manual) is very popular because is the one of most we can find the information at book store. There is done in every province in Thailand and some country around the world where most Thai people like to visited as well. Moreover, map is another travel material that most tourists have on hand. Another factor that tourist would design to have a trip is experience sharing, this can be a main influence to travel. E-tourism In recent year, the trend of globalization and the advance of information and communication technology, particularly internet play an important role both for consumer and business in tourism industry. The growth rate in tourism have moved much faster than in the overall world economy, and this trend is not expected to slow down in the near future (The European e-Business Report, 2007) As the tourism industry expands globally, the need for expanding the communication networks to connect the customers and service providers has increased. ICTs have been utilized as a mean for communication widely over the past decade in the travel and tourism industry. It has been instrumental in helping the tourism sector to expand its market across the continent and has played a major role in helping the growth of the industry. Moreover, it is leading to a shift from product-oriented organizations to a flexible and responsive market place, where success depends on sensing and responding to rapidly cha nging customer needs, using for delivering the right product, at the right time, at the right price, to the right customer. E-tourism reflects the digitalization of all processes and value chains in the tourism, travel, hospitality and catering industries. The e-tourism concept includes all business functions (e.g. e-Commerce and e-Marketing, e-Finance and e-Accounting, e-HRM, e-Procurement, e-RD and e-Production) as well as e-Strategy, e-Planning and e-Management for all sectors of the tourism industry. As demonstrated in Figure 2, e-tourism bundles together three distinctive disciplines, namely Business IT/IS Tourism Figure 2 The e-tourism concept and e-tourism domains (source: Buhalis, 2003) E-tourism presenting by web, the web is a cost effective means for enterprises in the travel and tourism sector to directly market their offerings to a large customer population across the globe. It is also a very convenient means for the customers to gather information as well as data about the resources, history, social and economic structure of destinations. In this sense certain consumer groups are better equipped to engage in social interaction with locals and use their travel as a educational experience. Research of tourist demand proves that it has become more important for tourists how to spend an unforgettable holiday than where to spend it. Special events have to become a tourist product designed especially for tourists, which is already the case in successful tourist destinations in order to appear different on the market and create or strengthen their image and create a recognizable brand. In such cases the support of web design becomes crucial. (Bevanda, Grzinic Cervar, 2008) In general, tourism and hospitality websites tend to be easy to comprehend with a single level home page. There are different ways in which clients reach the webpage of a tourist facility, like direct access to a certain page, after which one reaches the web page through various advertisements or banners on portals. The picture is one of the most popular to present the product and service because the picture can explain by itself. These are summarized tourism website into two types. One stop service Website developed for use in information, advertising, communication and a system of reserve seats, accommodations and/or transportation. The tourist can find everything in website as one stop service. For example; www.agoda.co.th is online hotel reservation service and providing the lowest available hotel prices in every destination worldwide. www.kaoyai.info is another website that useful for tourist this website specific for who is interesting in Kaoyai and Nakhonratchasima. The website presented the general information, attraction, history, map, restaurant, and accommodation and also booking system for accommodation as well. These websites would help tourist to make a decision easier because the tourist can get the information from text and photo that the owner presented it and then the tourist may decide from these information and reserve it immediately. It is better than other websites that would not have the reservation system on the website because the tourist might change their decision. Advertising Businesses website development should be done with the purpose of providing information only do not have the channel for tourist to make a decision immediately. This website is appropriate with non-profit organization as the government or association such as Tourism Authority of Thailand (www.tourismthailand.org) or Thailand Incentive and Convention (www.tica.or.th). These website shown the general information to guide the tourist make a decision or for tourist knowledge. Moreover blogs and Bulletin boards (www.pantip.com) these are another website that most Thai people like to share their travel experience Advantages and Disadvantages Information technologies have a dramatic impact on the travel industry because they force this sector as a whole to rethink the way in which it organizes its business, its values or norm of behavior and the way in which it educates its workforces (Faulkner, Moscardo Laws, 2001). Tourism is another industry that has the competition intense especially in borderless communication era. Internet is tool condense of world community included businesses and consumers. Most people would use the internet as a communication channel with other people, find the information or do the business. This communication channel is very useful in tourism industry as many business and tourist have interaction in this channel. Marketing is another factor that effected many businesses uses this channel to do marketing with less cost but more efficiency and promote their business as well. This can be a one stop service which can find everything in one place and also comparing quality and price of product as w ell. This is an open source, everyone can access and higher possibility of new customers into the business 24 hours a day. Moreover, the consumers could see the product and service as many times also ask of help immediately by e-mail or call on working hour, it speedily and do not waste time. On the other hand, the internet also has the dark side, it easy to compared price and quality which more competition in the business. The consumer can access the internet at home or everywhere that has signal so they might lazier and forget how to participate like conversation on face to face. On the internet, the business may know the real feedback from their customers. The customer may give the real of not real feedback but how did they know the real feeling without see the face or lesson the voice. In addition, business online has less employee that affected to high unemployed. How tourist behaviors change? Tourist behavior has significantly changed in recent years. Increasing by tourism become much more sophisticated and discovering as they have experienced high levels of service and they enjoy advance of facilities. Tourism become demanding, requesting high quality products and value for both their money and time. Travel reservations are more likely to be made without using a travel agents expertise. The tendency is toward individualism due to the development of new computing techniques and especially through the possibilities of e-business. The technological age is the result of a series of sociocultural changes taking place in advanced societies that parallel postmodernism or post-Fordism (Ioannides Debbage, 1997; Lafferty Van Fossen, 2001; Smeral, 1998). Most people use the internet to search the tourism information and reservation by themselves it seem from internet user in Thailand was increased 12.89 million in 2007 to 16.1 million in 2008 (Nectec, 2009). In hotel industry, th e number of travel customers booked accommodations online in 2007, researched by Tourism International Association (TIA), was 75% which 40% from all leisure and 35% from business travel. We can see that customers, today, prefer to use the internet than book through agencies because of speed, choices and flexibility E-marketing is marketing on the internet, after the world smaller by internet this is the best way to do the marketing it less cost and published quickly. Tourism industry selected this way to promote tourism product to worldwide to increase tourist demand. In fact, it is found that many tourism reliant countries have developed various tourism products such as spas, natural-based resorts, and ecotourism destinations in order to supply the changing tourism demands. In this case, Thailand can be taken as an example. It is found that as a result of a current tourism trend in health-concerned tourism, Thailand has developed many spas and health-based tourism sites to supply the tourists demands (Circle of Asia, 2003). This shows an important of the e-tourism that people around the world can see what Thailand have as well as e-marketing. Moreover, it shows an important role of tourist consumer behavior in developing tourism products. It is possible to say here that understanding tourist c onsumer behavior is very beneficial for developing tourism products in order to supply the tourism demand. How to manage e-tourism? Innovative organization which respond to current and future challenges by designing new processes and adapting to new trends, will take advantage of the emerging opportunities and increase their market share. Corporations need to convert their operations from business functions to business processes, as well as redesign their distribution channels strategy. Even more significantly, this implies changes to long-term planning and strategy. Website is one of the main factors of e-tourism, most visitors to your website need to know and understand your message instantly from the very first page. If not, visitors can leave your site as quickly as they could press a button in their TV remote control. Your site must load quickly and immediately direct your visitors toward your message. Too much information on the opening page of your tourism site can make it appear cluttered and unorganized. As a general rule, keep your message simple and to the point. Moreover, domain name is also important, the name should be easy to remember and relate to your online presence, use your operations name whenever possible. Wed design is involved with customers decision; the graphics can be an important element on a tourism related website. A picture is worth a thousand words, particularly in this industry. Nevertheless, many of the people in your target market will be accessing your site from their computer; their speed connections maybe slow. Thus, the graphics that are too much consuming to download may cause visitors to leave your site before they get a chance to see it. Using your important keywords in your information and in your image tags will improve your ranking in search engines. E-Tourism Trends in Thailand in the next coming year In the future the tourism industrys challenge is to provide increased value for money either through innovation-driven cost reducing changes in production and marketing processes or through product changes providing more varied tourism experiences for quality-conscious and saturated multi-option customer (Weiermair, 2001). Therefore, Thai entrepreneurs have to adapt themselves to the e-tourism environment. First, they have to focus their business to serve niche markets such as trekking tours, eco-tourism, or cultural tourism instead of competing directly with large enterprises for general markets (e.g. air tickets, accommodations, and car rental). Second, they may have to join with large enterprises as subsidiaries to help them handle domestic business or niche products. Third, they must accommodate the special needs of innovative-driven markets such as e-commerce development, customer relationship management, mass customization, product differentiation, and community involvement. Travel agency products are usually sold as packages. Instead of offering only accommodation, they may include flight tickets, transfer fees and sightseeing. But if customers want to buy a package online, they may need to buy separate items and combine them which are not very convenient. These are some of the problems that the experts have noted. The effects of E-Tourism will be felt most seriously by the middlemen which, in this study, are the travel agencies. They need to adapt in order to stay in business. Human resources are also becoming critical for the success of tourism organizations of the future as they will need effective and innovative user of information and communication technology who can lead change in a dynamic and uncertain environment. Conclusion Tourists are defined as persons traveling away from their normal places to other unusual places (Leiper, 2004). Understanding consumer behavior is very useful for developing tourism products. It is also an integral source of information for promoting tourism products and highlights how to sell tourism products particularly in this era, in which the patterns of tourist traveling is highly influenced by global factors such as the mass media (Pembroke, 1996). In short, the study of consumers behavior is solely of not academic interest but it is also substantially beneficial when practicing managers have the need to know and respond to tourists needs and wants correctly.